Bud Bowl III: Great Taste or Less Filling?

Seems I can think back to a simpler time; a time when Super Bowl Sunday wasn’t the selfish, end of season hype generator it is today; a time when our nation’s most widely televised game could share the spotlight with another omnipotent, if ever-juvenile, contest; a time when the stop-break mayhem of a beer bottle football game played ring master to America’s most coveted day of commercial programming.

Of course, I can only be talking about Bud Bowl, the Anheuser-Busch company’s slick marketing ploy which began in 1989 and featured what was billed to be an annual gridiron slugfest between animated teams of Bud and Bud Light bottles.

But I’m not just speaking in general terms here, people. I’m dedicating this article to the genuine article: The greatest Bud Bowl of them all, Bud Bowl III.

To me, this piece of stop-break goodness outshined all other beer-related sporting contests before and after its time. Part of the charm of Bud Bowl III was dependent on the fact that it consisted of a whopping seven ads placed strategically throughout the course of the actual Super Bowl game. That meant you were bound to be treated to an all-important Bud Bowl update nearly twice a quarter on average, instead of the pitiful two or three ad performances of more recent contests.

Also, it was a matchup that set the stage for a possible King of Beers three-peat. A win by Bud would have given them an unprecedented third Bud Bowl championship and an automatic seat in history next to the other dynastic legends of the adult-beverage sporting contest world. Ok, maybe there’s not much competition in this arena. So what?

At any rate, Bud Light wasn’t about to simply crack under the pressure. They had themselves a scrappy team, and past defeats had helped them develop quite a sizable chip on their, eh, shoulders. The addition of top draft pick and star quarterback, “Bud Dry,” also didn’t hurt in the way of boosting Light’s often watered-down confidence.

Aside from all the background hoopla that built Bud Bowl III up in terms of fan excitement, the game itself did not disappoint.

From the opening kickoff, which actually tallied at least 20 seconds on the hang-time meter before ascending out of the stadium, to a big opening drive that featured Bud Light linemen busting open a huge running lane with the aid of a giant-sized can opener, to the introduction of “helmet cam” strapped to the caps of Billy and Bobby Bud (the brothers from Cerveza, TX of course) on a nifty play-action catch and run to open up the King of Beer’s scoring, to the intoxicating play-by-play of ESPN legend Chris Berman, this installment of Bud Bowl had it all.

There was even an encore touchdown plunge by larger-than-life Bud bottle “The Freezer” and a sweet Hail Mary pass to a certain “long necked” Bud receiver to give the defending champs a 21-17 lead with just seconds to go.

But the final play of Bud Bowl III is what cemented it as a commercial masterpiece.

In a play eerily reminiscent of Tennessee’s homerun throwback play (which didn’t happen for another eight years. I think Jeff Fisher may have done a little advance scouting at the Anheuser-Busch facility), surprise kick returner, Bud Dry, collected the kickoff, made a nifty move, and pitched the ball across the field to one of his teammates.

This unidentified Bud Light bottle rumbled down the sidelines, dotted with gasping Budweiser players and coaches, and directly through an over zealous Budweiser team band prepared to celebrate what seemed like a sure Budweiser victory. Then he plowed into the end zone, even with a Tuba uncomfortably clinging to his thermos-chilled body, and gave Bud Light its first ever Bud Bowl championship by a score of 23-21.

By setting up a key TD play earlier in the contest, and through his heroics on the game winning kickoff return, Bud Dry was the clear MVP. True, he may have deserved it. But tell me, folks: Where is Mr. Fancy Pants Bud Dry today?

Discontinued, that’s where.

Regardless, we still have to give Bud Bowl III some today for being the greatest string of stop-break folly to ever grace all those wasted minutes between Super Bowl drives. Have a look for yourself:

The Sporting Scribe's Super Bowl Spread: Chicago Style Dogs

If the Jamaican Jerk Chicken recipe I gave you earlier wasn’t enough, don’t worry. I’m on your side. All week, while you’re busy surfing the internet behind your supervisor’s back and pretending to look busy whenever he walks by your cube, I’m dreaming up a deliciously artery-shattering meal for the big game.

Nothing is easier, more delicious, and less healthy than the classic Chicago-style hot dog. Just ask Jay Cutler. Dude probably eats scores of these things on his romantic strolls through the Windy City. In fact, now that I think about it, that mysterious leg injury shouldn’t be much of a mystery at all. Can you say, “I got gout?” At any rate, enjoy.

Chicago’s Hottest Dogs

Ingredients

1 tbs. grainy mustard

2 tsp. white-wine vinegar

Coarse salt and ground pepper to taste

½ of a Vidalia onion, thinly sliced into spears

½ of a hot house cucumber

1 large tomato, sliced

1/2 cup celery leaves

2 tablespoons hot banana peppers, chopped

4 hot dogs (I’ve used all-beef and turkey dogs; both have been delicious)

4 hot dog buns, grilled or toasted

1-2 pickle spears

Dill relish to taste

Directions

1. Combine the mustard and white-wine vinegar in a medium bowl and whisk until smooth.

2. Add salt and pepper to the mixture, to your taste.

3. Add the Vidalia onion, cucumber, tomato, celery leaves, and hot peppers to the mixture. Toss.

4. Throw the dogs on the grill over medium-high heat until browned and heated through, about six minutes.

5. Serve your Chicago-style dogs on grilled buns. Top each with a sliced pickle spear and some dill relish.

The Sporting Scribe's Super Bowl Spread: Jamaican Jerk Chicken

It’s that time of year again, folks. Time to throw caution to the wind. Time to stuff ourselves full of preservatives, processed meats, cholesterols, and fats. Time to drink beer after glorious beer until our livers scream out for mercy.

 It’s time to watch some football, people.

And while our favorite athletes are out on the field of battle abusing their bodies in the name of the game, shouldn’t we also put ourselves through an equal amount of abuse? I think so. That’s why I put a lot of thought into my Super Bowl spread this year. Who cares if I’ll be the only one around to eat it? I didn’t want to share anyway.

Today, I give you the main course…Jamaican Jerk Chicken. If you don’t mind putting in a little work ahead of the big game, you’ll be picking the bones on this spicy, sweet treat come half time. Trust me, you won’t be disappointed.

Jamaica’s Best Jerk Chicken

INGREDIENTS:

1 tbs. ground allspice

1 tbs. dried thyme

1 1/2 tsp. cayenne pepper

1 1/2 tsp. freshly ground black pepper

1 1/2 tsp. ground sage

3/4 tsp. ground nutmeg

3/4 tsp. ground cinnamon

1 tbs. salt

2 tbs. garlic powder

1 tbs. sugar

1/4 cup olive oil

1/4 cup soy sauce

3/4 cup white vinegar

1/2 cup orange juice

Juice of 1 lime

2 Habanero peppers, finely chopped

1 cup chopped white onion

3 green onions, finely chopped

1 whole chicken cut in pieces trimmed of fat

DIRECTIONS:

1. Combine the allspice, thyme, cayenne pepper, black pepper, sage, nutmeg, cinnamon, salt, garlic powder and sugar in a large bowl.

2. Slowly add the olive oil, soy sauce, vinegar, orange juice, and lime juice. Stir it together with a wire whisk.

3. Add the Habanero peppers, onion, green onions, and mix well.

4. Put the chicken pieces in the mixture, cover with plastic wrap, and marinate for six to 24 hours (the longer the better).

5. Preheat an outdoor grill to medium high heat. Remove the chicken from the marinade and grill for 8 minutes on each side, or until fully cooked. Baste the chicken with the marinade every two or three minutes to keep it moist. Enjoy.

RE: The fate of your worthless trading cards

Dear Readers,

I’d like to speak to all of you about a very pressing issue that affects many of us on a daily basis. That’s right, folks. I’m talking about the boxes full of worthless trading cards that forced your bowling ball bag and ironing board out of the closet and into your bathtub.

Now, I’ve faced this problem on more than one occasion. There was that grab bag of batboys-through-the-ages cards I picked up for a bargain price at the card show. I’m sure you’re surprised to hear that little experiment didn’t pan out.

Then there was the time I thought I’d struck it rich when I strung together a dozen full sets of ’87 Topps cards. What I didn’t take into account was the fact that Topps produced enough packs of cards in 1987 to give a stale piece of tooth-shattering, flavorless bubblegum to every man, woman, and child south of the moon.  

But still, no choice was worse than allowing a pallet-full of Rick Schu rookie cards to “just happen” to fall off the truck and “roll voluntary” into my garage. And out went the riding mower, my tool set, and the car…not to mention my last shred of dignity.

But I’ve had enough, people. I’m taking my garage back, and I’m doing so at the expense and reputation of those bargain basement baseball cards. And I’m not just talking about the average Joes, neither. I’m going for the throat. I’m heading straight for the scrubs, the most worthless cards I can find. Oh yes, my friends, they’ll be facing my wrath first.

Here are just a few of the ideas I’ve come up with in trying to free myself of these worthless cards.

The School of Hard Looks

In the fine tradition of all past and present ball players who have mimicked the pained expression of a hardened criminal in their trading card photos, I give you the game of Hard Look War. That’s right. It’s just like the ordinary playing card version of War that you’re used to, except the winning card is always that of the player with the hardest, most intimidating expression on their face. So basically, you want to stay away from any card with David Eckstein on the front. But definitely drop a Pete Incaviglia card on the table and watch your opponent’s ’95 Kevin Stocker Donruss shrivel up in fear. 

I guess you’re wondering what happens when the inevitable dispute arises from a difference in judgment between you and your opponent. I gotta to be honest with you, I don’t see this one ending pretty. Just make sure you pick a playing partner that is small, fragile, and slow of foot. Isn’t that why younger siblings were invented, after all?

Drink The Blues Away

Ok, so you’re looking for any excuse to knock a few back on your day off. Isn’t that the perfect reason for a new drinking game? I think it is.

But then you hear it: “Honey, you said you’d move your baseball card collection out of the closet. It’s been sitting on top of my wedding dress for three years!”

Don’t worry, I’ve got you covered. Go in there and grab that dusty box of baseball cards. Hell, while you’re at it, you might as well throw that dress on a hanger for her. Good, you’re golden. Now grab yourself a six pack and get to work.

The game is simple. Grab a handful of cards, toss them in the air and let them fall where they may. Then, pick up the card that landed closest to you, and then next closest, and so on. Every time you pick up a card with a player whose career average is under .250 you chug a beer.

There, that should keep you busy for at least ten minutes. When you’re finished, toss the cards in the trash and repeat with another handful.

Melt Them Down For Energy

Hey, all I’m saying is I’m tired of signing over half my pay check to the pimply geek behind the counter at Sunoco. I’m also tired of a frigate’s-worth of crappy trading cards hogging my whole garage. Are you starting to connect the dots? I mean, can you imagine a world where the Bud Smiths and Rick Reuschles of the world contributed to the conservation of world energy? It sounds like Utopia to me, folks.

In fact, the more I think about it, the more convinced I become about the inevitable conversion to crappy trading card energy. Then again, it just may be because I’m pretty sure Al Gore is probably sitting on an unopened case of ’87 Topps. The dude needs some space for his solar panels in that garage of his.

Make Them History

You’ve heard of Casey At Bat, but why not Momar or Churchill At Bat. All you really need is a few crappy trading cards, a black marker, and a hazy understanding of world history and you’re ready to morph your least favorite baseball players into your favorite historical figures…at bat.

The best thing about it is you don’t even need art skills to turn Von Hayes ’85 Fleer into Von Kaiser Hayes ’85 Fleer. The possibilities are endless and, I assure you, the revenge is sweet.

Some of my personal favorites include Brian “Davy Crockett” DuBois ’90 Upper Deck, Lloyd “Rick James” Moseby ’88 Donruss, Jeff “Honest Abe” Innis ’90 Upper Deck, and Jeff “Ponce De Leon” Granger ’94 Upper Deck. (pictured here)

Make Them the “Butt” of All Jokes

This one basically speaks for itself, and I’m not talking about actually bad mouthing your baseball cards to your friends. What I am referring to is probably one of the most childish and immature things you could possibly do to your worthless trading cards. That’s also why it’s my personal favorite.

A friend of mine back in middle school once astutely likened the small crevice which forms on the side of your index finger when you bend it down towards your palm to yet another crevice which undoubtedly makes more sense with the subtitle I’ve so subtly placed above. Of course, I did what any sports-minded person would do after hearing something so nonsensical. I took the ball and ran with it.

Therefore, for ultimate comic relief, I suggest you get yourself a pair a scissors and a few worthless trading cards and follow my directions.

First, you need to find a card with a good pose on it. In this case we’re looking for anything that gives new meaning to the line from Rookie of the Year, “Pitcher’s got a big butt.”

Then you need to go to cuttin’on it. Basically, you cut the player’s mid section out of the card. Stay with me here, the results are worth it.

Finally, you need to bend the tip of your index finger down to your palm. Look for the crease on the side of your finger…it’s hard to miss. Now, simply place your bent index finger behind the little window you created with the scissors. Take a look.

Woops, looks like somebody took part in a little too much sliding practice! Is there any wonder why there’s such a pained expression on Glenallen Hill’s face as he slides into home?

Please Help!  

So there you have it. In this writer’s opinion I’ve provided you with a fairly comprehensive list of possibilities when confronted with the troubling problem of what to do with your useless trading cards. I just wish there were more options out there because that pallet-full of Rich Schu rookie cards in my garage isn’t getting any smaller. That’s why I’m open to any ideas you all may have out there to alleviate my problem. Please keep them coming.

Thank you so much for your time and understanding in seeing me through what is obviously one of the more pressing issues of our times.

Sincerely,

C.G. Morelli

The Sporting Scribe 

Heart of the City: The Northeast Taproom

  Aaah. Reading, Pennsylvania. Once nicknamed the Compton of the East, some would say a bullet proof vest is perfect attire for a day of outlet shopping in the city’s downtown district. But don’t despair if you happen to find yourself passing through the area this summer. If you’re brave enough to venture into town and you can tolerate the pungent odor of mushrooms multiplying on the surrounding farmland against 90 degree heat, you may find yourself pleasantly surprised…especially if you find yourself on a pilgrimage to a little beer drinker’s Mecca called The Northeast Taproom on N. 12^th street.

From the moment you lay eyes on the dingy, broken-shingled exterior of The Northeast Taproom as it sits on the corner of street lined with similarly tattered residences in a run-down and inconspicuous section of the city, you know you’re not dealing with the ordinary. Even so, if not for a small sign and a set of steep, stone steps built into the corner of the block, you could easily mistake the place as a part of the neighborhood itself. And once you step inside, you quickly find that statement isn’t too far from the truth.

You’re greeted at the door by the owner’s golden retriever as your brain struggles to process the endless stream of off-beat art, Elvis memorabilia, strange mosaic tiles, and other assorted oddities that hang from the walls. Shells crunch beneath your feet, a product of the endless cracking and tossing of complimentary peanuts by the thirsty patrons. You notice the men’s bathroom is actually built into the crawl space beneath an apparently unusable staircase, and that the sink to said bathroom is actually hanging on the wall on the outskirts of the barroom with a sign that reads, “Please wash your goddamn hands, we’ll know if you didn’t.”

A group of locals, who presumably know each other on a first name basis, huddle around a hand-pump loaded with a variety of craft beers such as Rogue Schwarzbier and Anchor Old Foghorn. There’s also a refrigerator stocked with an assortment of bottles ranging from the ordinary (Sierra Nevada) to the bizarre (DogFishHead). With so much variety on tap and in the cooler it’s hard to decide on a winner. But don’t worry. The bartender at the Taproom is quick to let you sample the goods. If that fails simply order the house specialty, appropriately termed a “classic.” It’s a goblet full of Guinness and a bottle of Lord Chesterfield Ale. That’s right, you’re going two-for-one, folks. Drink from the goblet, refill with the Chesterfield and repeat.

Now all you need is something to keep you busy (as if double-fisting brews and downing free peanuts doesn’t eat up your time). A lounge area inside the bar houses a vintage “Dr. Dude” pinball machine and an arcade Pac-man game, not to mention dart boards, puzzles, trivia games, beer placards, a few random trophies, a leather couch, and a ping pong table. There’s weird crap to hold your interest all over this place. And let’s be honest, people, what goes better with beer than weird crap to help you idle away the time?

The Northeast Taproom is gritty. It’s the kind of place that stays with you even after you trudge back down the heavy corner steps at the end of the night. If you like good beer and a great environment to enjoy it in, it’s a place you really can’t miss.